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The World a Mess - Time for Girls?

Girl’s Session Steals the Show at Davos 2009


Good Storytelling

(via:huffingtonpost): The Girl Effect on Development ranked fourth in session sign-ups among all panels at the World Economic Forum in Davos 2009. In a meeting where people were tripping over each other to hear ideas about how to move beyond this economic crisis, CEOs and heads of state wanted to learn what girls have to do with it.

“After much effort by the Nike Foundation, run by Maria Eitel, and the UN Foundation the folks at Davos were pursuaded to have a plenary focused on how unlocking the potential of adolescant girls in all parts of the world could have tremendous social and economic impact. The session was an interesting lesson in experience design. Conventionally Davos sessions go straight into introductions and statements by the panelists. This time two videos were shown that powerfully communicated the potenial of this movement. Before one word had been said by the panelists the audience was engaged. This made a big difference to the energy in the room and the sense of momentum that came from the session. Once again it was an example of the power of storytelling to open up opportunities.” Tim Brown, Design Thinking, Ideo.

The Girl Effect

Why Girls?

Little research has been done to understand how investments in girls impact economic growth and the health and well-being of communities. This lack of data reveals how pervasively girls have been overlooked. For millions of girls across the developing world, there are no systems to record their birth, their citizenship, or even their identity. However, the existing research suggests their impact can reach much farther than expected.

Video: The Girl Effect –

Start with five

How to find, access and set the stage for the girl who can offer the greatest change, to herself, her family and her community.
Your Move: Girl_Effect_Your_Move.pdf

[ The Girl Effect ] an initiative of Nike Foundation and NoVo Foundation


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